Perspectives
What We Need is an Innovation Ecosystem
MOK was recently invited to speak at the Internet Advertising Bureau’s Engage Conference. He outlined the compelling Innovation Ecosystem which drives success in the world’s most innovative companies.
MOK was recently invited to speak at the Internet Advertising Bureau’s Engage Conference. He outlined the compelling Innovation Ecosystem which drives success in the world’s most innovative companies.
The Innovation Ecosystem is the output of years’ researching and working with the world’s most innovative companies. We have uncovered the four elements that drive successful innovation in these great companies.
They each have a clear and compelling innovation Direction. They have all developed a strong and inspiring, leader-driven, Environment for innovation. They all have a powerful innovation Engine. And they have all equipped their people with the Enablers to take innovations from first thought to market launch.
Watch MOK, our Founder, sharing The Innovation Ecosystem at a recent IAB Conference
If you would like to know more about The Innovation Ecosystem, you can download our White Paper here.