Case Study:

Innovation Training at A S Watson Europe


Increasing complexity within retail.

Rapid digitalisation of retail.

Enable all businesses to innovate and think differently.


International retailer, trading under brands including Superdrug, Savers and The Perfume Shop.


A flexible and co-created train the trainer programme encouraging the creation of an innovation culture.

European HR Directors brought together to experience one day bespoke Leading for Innovation session and half day Equipping for Innovation session.

22 people then identified by HR Directors to undergo two-day Train the Trainer.

Hands-on training scenarios created, tailored to business units.

Simple programme – easy to adapt for their own businesses.

Follow-up sessions delivered in individual business units where requested.

The Results...

is now talked about
in practical terms
within the business.

Internal resource
in place.
Innovation culture
lives and breathes.

Core skills

enabling trainers to run innovation programmes themselves.


The Innovation Beehive understood that innovation is different within different businesses and so created a bespoke programme which was as relevant to a small business as it was to a large one; allowing me to cascade to all business units in one event. They bring a very practical view to innovation – innovation with constraint – which worked very well for our business.

Bob Pearce – Group Learning and Development Director (Europe)