Case Study

Menzies Aviation

How can we develop our leaders of the future from across the globe, through an experiential learning programme, to drive their personal and team growth, so that we are able to grow the business and create a differentiated employee experience?
How can we develop our leaders of the future from across the globe, through an experiential learning programme, to drive their personal and team growth, so that we are able to grow the business and create a differentiated employee experience?
I have learnt so much about myself and this will impact me in every aspect of my life. As a senior leader, I rarely get the opportunity to just be me. This group; this experience, has let me do that.
Participant

OVERVIEW

Menzies Aviation is a global aviation logistics company, delivering both logistics and consumer-facing operations for airlines. With 40,000 employees and challenges with retention, Menzies recognised the need to engage and develop their emerging leaders, so that they would inspire, motivate and engage their teams, as well as themselves.

SOLUTION

We co-created and ran two leadership experiences called ‘The Cultural Leadership Challenge’, These challenges involved fundraising for a charity, physical activities including bike rides, hikes and zip lining, supporting the charities through in-country workshops and film-making, and a business challenge, which used the Innovation Process to crack a specific challenge set by the CEO. Participants were highly engaged throughout the experiences, and a robust programme of communication accompanying the challenges ensured the rest of the business were involved.

RESULTS

Learnings included an awareness of how much participants were capable of, a deeper sense of personal impact on others in the team, and the importance of taking care self, as well as others, so that leaders can continue to deliver for the team and business. The team generated ideas to solve two key business challenges, which are now being implemented in the business. The reach to the wider business and the wider world was significant. Daily blog posts for each challenge were viewed over 50,000 times, a film made by the participants was seen in 500,000 thousand Facebook news feeds, and the challenges were featured in internal bulletins, trade publications, and national press in our host countries. In addition, the 22 people who participated, collectively raised over £50,000 for charity partners.

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