We have identified three ways of constructing organisations that brings structure and rebellion together.
Spaces for Rebellion
Google has created an innovation lab, Google X, where they develop their big ideas. This separate structures provides a space within their organisation for people to ‘rebel’, giving them freedom to experiment and try new things, recognising that the organisation’s existing structure cannot always sustain innovations.
Time for Rebellion
3M allows their employees to use ‘bootleg time’ to work on new ideas that excite them. This is how the post-it note was born. This is about giving people freedom to rebel within the organisation’s existing structures.
Bringing Rebellion Into the Business
P&G’s Connect and Develop programme has helped many innovations to market by connecting inventors with business support, funding and, of course, P&G’s markets. This is about bringing rebellion into the existing structure.
Developing structures that encourage, enforce and enable a culture of innovation and rebellion to thrive is essential to sustainable innovation. Different organisations approach this in different ways. Whether creating spaces or making time for rebellion, or looking outside for the next rebellious idea, being rebellious in a structured way is the best way to approach innovation.